There will never be a shortage of people in need of moving trucks because people are constantly buying houses and relocating to other cities or states. Homeownership is an established goal of society, which makes running a moving company a great business endeavor.
But just because there’s always a demand for the kind of services you offer doesn’t automatically mean that customers will choose your company over your competition. Here are four ways you can grow your business and gain more customers with the help of modern technology:
Keep Better Track of Your Fleet
Managing an entire moving company on your own takes a lot of work. You might not be the one directly meeting your customers or driving long distances to deliver the goods, but you still have the biggest responsibility of all. That’s because you’re in charge of making sure that everything is working seamlessly in the background.
Among your list of duties include managing your assets, keeping track of your trucks, acquiring additional equipment, and allocating your resources. Juggling all these responsibilities simultaneously can be a handful for anyone, so you should take a more practical approach by making use of technology.
For instance, you can use an asset management software solution that will help you access all the information you’ll need to perform your role in one comprehensive system. And because your data is already centralized in one place, you won’t have to worry about losing important documents nor leaving anything to guesswork.
Reach a Wider Target Audience
Since your main target demographic are potential homeowners and people who are relocating, you’ll need to meet them on the platforms that they frequent. And that just so happens to be on social media because these platforms are used by most people of all ages in their day-to-day routines.
Nowadays, you can’t get by using traditional modes of marketing alone. You have to adapt your strategies and techniques to the demands of the digital age, which you can do by using social media platforms as your main marketing channels. By actively engaging with your audience on social media, it will be easier for you to build and strengthen your online presence.
Of course, that’s only the beginning of your journey with digital marketing. After establishing your presence on social media platforms, you can also consider using search engine optimization (SEO) tactics to increase your ranking on the search results. You can even use local SEO to target the people within and in proximity to your community.
By maintaining your online presence both on the search results page and on social media platforms, you’ll be able to reach a wider audience. So, don’t be afraid to explore the benefits of digital marketing to your moving company and use hyper-targeted paid advertisements to generate more leads.
Streamline the Bookkeeping Process
If you want to cut costs and grow your business at the same time, you can start by looking at your internal processes to see what you can change, upgrade, or improve. For instance, instead of hiring a full-time accountant for your moving company, you can use a tried-and-tested accounting system.
You can still have your business taxes done by a professional, but maybe you can make it a part-time role rather than a full-time one. Or you can outsource the task to experts in the field when tax season comes, but until then, you can rely on your bookkeeping system to reduce your accounting costs.
Additionally, because most accounting software is designed to help small-to-medium-sized business owners, you can save money and improve your bottom line. But of course, before you go and leave your current accountant jobless, you should gauge whether this management move is the right one for your business.
Create a Mobile-friendly App
21st-century technology has made society more dependent on their mobile devices and unlimited access to the internet. You can take advantage of this by creating a mobile-friendly app for your moving service, which can make your business more accessible and convenient for tech-savvy users.
With a mobile app, your customers will be able to oversee their moving truck’s route via the GPS tracking system to ensure that it can arrive on time. Plus, it can make booking or rescheduling pick-ups much easier because all they have to do is place the right details on the mobile app.
Lastly, having a mobile app for your business can make your company stand out and gain a competitive edge over the other moving services. Of course, it will take time to develop a user-friendly mobile app complete with an easy-to-navigate interface and free of bugs, but once you achieve that, your business will become a force to be reckoned with.
Indeed, modern technology is revolutionizing the business world as people know it. With all the tech developments happening today, it’s safe to say that you won’t know what to expect until it’s right in front of you. But that doesn’t mean you should only stick to what you know; instead, you need to constantly be on the precipice of innovation because it can do great things for your business.